Mix-n-Match book for an Entrepreneurship curriculum
This book was conceptualised and designed for Rural Entrepreneurship And Livelihood (REAL) Foundation for their Entrepreneurship curriculum. This is to help aspiring Entrepreneurs construct their XYZ hypothesis.
The main components of the XYZ hypothesis is in nailing down on the target audience for one's business proposal and to brainstorm actions taken by target audience with regards to the business idea.
This book lets the entrepreneurs mix and match personality traits ranging from age, gender, psychographics, education, economic status, values and needs to arrive at different combinations and profiles of target customers. This book also lets entrepreneurs flip through action statement strips, matching them with personality traits of target customers.